An email newsletter - the sharpest tool in your web marketing toolbox
by Ambrose Lee
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An email newsletter - the sharpest tool in your web marketing toolbox
Email newsletters are a great way to communicate with your prospects because regardless of a person's inclination to the printed word, almost everyone has an email address.
Therefore, you have the opportunity to reach out to people regularly and strengthen your contacts in an inexpensive manner.
Given below are some reasons that justify the title of this article.
Anyone can have his own newsletter: The concept complements almost all products and services sold on the Internet, yours included.
The important thing is that email has superseded postal mail as a means of exchanging information, so much so that postal mail is now referred to as snail mail.
An email newsletter allows you to access your prospects in a surer manner, without much effort .
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Ambrose Lee
 He manages project development and also supports the overall sales execution and deal negotiation.
He devotes most of his time working with clients in achieving their business objectives by leveraging the power of web marketing / presence. |
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Email newsletters are a very cost-effective option: Information exchange through the online media works out to be far cheaper than using the print media.
Email newsletters are not lost nor are they misplaced. You eliminate printing and freight costs as well as the labour involved, which can be used productively elsewhere.
Email newsletters encourage reader participation: These interactive marketing tools allow the readers to respond immediately, if they so wish. All one has to do is to click upon a link.
Placing hyperlinks on your newsletters enables you to guide the prospect to relevant information on the Internet.
Personalised Communication: Online newsletters, when addressed directly to the subscriber, add a touch of warmth to the communication.
A personalised touch is always welcome and it increases the chances of a reply / sales.
Effective indicators of your promotional activities: You can trace the pattern of the manner in which the readers approach your newsletter, whether it is read or not, the links that are clicked most often, etc.
This is useful information regarding the prospect's preferences and you can mould the content on your website accordingly.
Its convenient for the prospects: You make it easy for the prospects to access information and eliminate the need for them to go to a website, search for information, and bookmark the page.
In fact, many people willingly sign up for newsletters as it enables them to maintain awareness of the subjects they are interested in.
Build your subscriber base: An email newsletter is a great tool to build a subscriber base who, should the need arise, will more likely than not buy your product / service rather than from someone who they may need to research.
Moreover, the newsletter can be forwarded by them to friends, you get free exposure. You can conduct polls and gather the opinions of people by using the email newsletters. Again, the information gathered will help you in your decision making process.
It's a blend of information and advertising: Your email newsletter allows you to intersperse valuable content with advertisements about your services, new offers, etc.
You can place information about any new schemes or products that you are planning to launch in the future. This prepares the prospect to have a fair idea of what to expect and enables him to make an informed decision.
Earn revenue through your newsletter: Yes, it's a definite possibility. Once, your subscriber base increases, other businesses will be only too glad to place their ads in your newsletter. It presents the opportunity to get into a fruitful ad exchange program.
Thus, from the above points, we can surmise that an email newsletter is a great tool that can be judiciously combined with ad exchange programs to acquire new online customers and retain old ones.
Email newsletters have been proved particularly successful in retaining customers, who invariably spend more than first-time buyers do.
Email newsletters give you the opportunity to build a database of the profiles of your customers and prospects; these profiles provide immensely useful information that can be used for fine tuning your website content and services to appeal to the sensibilities of your target customer.
