6 Tips To Improve Your Business Website
As established before, having a business website does not automatically build value for your company. Two main business website types are the commercial website and corporate website. The principle motive behind a corporate website is to build brand power and the intangible goodwill of the company.
On the other hand, commercial website is a great marketing tool to increase market share and boost tangible sales results. In order to build an effective commercial website, there are fundamentally 5 criteria which collaborate to efficiently enhance your business experience. All 5 criteria are built on the same foundation:
Tailor your website to your customer's needs.
Accessibility
Customers must have access to EVERYTHING they desire to find within 3 clicks. This is especially true for websites that enable customers to directly purchase through credit cards.
The "BUY NOW" or "ADD TO CART" button for each product and service has to ALWAYS be in sight for the customers to click on. Double effort should be spent on making sure the buttons are free of broken links.
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Ambrose Lee
 He manages project development and also supports the overall sales execution and deal negotiation.
He devotes most of his time working with clients in achieving their business objectives by leveraging the power of web marketing / presence. |
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The ever available option to purchase now will allow the customers to browse though your website with ease, in the knowledge that what they wanted to buy will always be there while they surf for other related items.
This may even trigger impulse buys on other related items which were not originally in the customers' shopping list.
Resourceful Information
For most products or services, customers would generally compare your offer to all other resources, be it online or in-store. The growth of the Internet and technology has enabled surfers to perform detailed research relatively easy. Supplying the information in the proper order will increase your chances for closing sales.
Direction
A business website needs to quickly direct customers to the pages they are looking for. It is important to have a site map for customers to know exactly where they are and location of the information they are looking for.
It would also be helpful to have a local search engine for the entire business website. A lost and wandering surfer will not take long to move on to other websites should they not find the pages they want to see within 3 to 5 clicks. The longer they search, the more diminished their impulse for buying will be.
Communication
Allowing potential customers to have various means of communication with your company is essential. Some will prefer the security of a personal engagement, or at least a human voice during a telephone conversation.
Others who might want to collect their thoughts and questions beforehand will opt to email you. More means of communication coupled with better management of these means will go a long way in furthering your business interests.
Fun
Just because your business website is professional and has a corporate look to it does not mean it cannot be entertaining. The Internet has broken the walls of solemn business and has revolutionized business for the post-modern world of commerce.
Visitors to the business website are no different from visitors to the corporate office. They need to feel the ambience of professionalism and yet be enthralled by the experience.
Having interesting facts and presentation materials will invite the customers to take their time to scroll through the business website as they would stroll through a park. The longer they spend in your website, the better the chances of them making a purchase, and the lesser the chances they will visit your competitors' website.
Just be cautious not to over entertain to the extent that it draws their attention away from your main objectives: to reinforce your business goodwill and closing sales.
A sage once said, "Knowing yourself and your competitors will ensure 100% victory". Thus, a SWAT (Strength, Weakness, Advantages, Threats) analysis will be useful not only when performed on your own business website, but also on your competitors'. Making full use of available arsenal to tap into the limitless potential customers all over the globe will elevate your business to the next level.
